1.
Odhiambo A, Lelei, PhD J, Boit, PhD R. Generic Strategies and the Competitive Advantage of the Manufacturing Firms in Kenya. JEMSPRO [Internet]. 2025 Nov. 16 [cited 2026 Feb. 4];4:472-90. Available from: https://www.jemspro.org/index.php/pages/article/view/78